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Services, Events, Hospitality

Whether you are a hotel, a winery, a restaurant, an event company, or a public service, we can design your collateral, craft your brand experience or create your alluring imagery.


Branding, marketing, and commercial photography and video can significantly benefit businesses in the hospitality and service industries by enhancing their visibility, reputation, and profitability. A strong brand identity can set a company apart in a highly competitive industry, helping to attract new customers and retain loyal ones. Effective strategies can help businesses in the hospitality and service industries reach their target audience and create awareness of their offerings, leading to increased bookings and reservations. Commercial photography and video can showcase a business's ambiance, amenities, and services, creating a visually appealing and enticing experience for potential customers. 


By investing in branding, marketing, and commercial photography and video, businesses in the hospitality and service industries can build trust with their customers, increase bookings and reservations, and ultimately improve their bottom line.

Services Gallery Index

We will develop strategies to showcase your brand and attract new customers through effective design, commercial photography, and video strategically implemented on your website, social media, and on-location.

As a hospitality or service business, you must shape your brand experience and communicate those experiences with your target customers. Outside of the experience, nothing communicates as quickly and effectively as high-quality photo and video stories.

Services Gallery Index

Featured Project

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LA Ballet
Stables Inn
Clean Crusier Project
Hospice Du Rhone
Hotel Cheval
Kindred Oak Farm
SLO Sessions
DAOU Wines
Portraits & Headshots
Andersen Elementary
Firestone Taproom Bar
Firestone Taproom Kitchen
Graphic Design Samples
LA Ballet

FEATURED PROJECT:

LA Ballet

Project Summary:  Promotional Posters, ReBrand, & Video for the L.A. Ballet

Details coming soon...

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Stables Inn

Project Summary:  Stylish, California Wine Country Inn

Stables Inn, a historic hotel in Paso Robles, California, approached our consultancy for help with its brand marketing imagery strategy. To help emotionally connect with the target consumers of Stables Inn, we used dramatic photography to visually tell the story of the hotel and its unique features. Applying the new photos on the website and marketing materials effectively communicated the hotel's unique personality, significantly increasing website traffic and online bookings.


Our consultancy helped Stables Inn revamp its brand image, attract new customers, and generate additional revenue streams. The new brand photography initiative helped Stables Inn stand out in a competitive market and establish itself as a leading semi-luxury hotel in beautiful Paso Robles, wine country.

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Clean Cruiser Project

Project Summary:  Ecofriendly, Overland, Adventure Non-profit

Clean Cruiser Project is a non-profit organization that aims to reduce carbon emissions from road trips by promoting sustainable travel practices. They are committed to educating travelers about the environmental impact of their travel choices and encouraging them to make sustainable choices, such as offsetting carbon emissions. The project's founders, Nathan and Nick, traveled from Paso Robles California to Costa Rica, demonstrating the feasibility of sustainable road trips. They also partnered with local communities and organizations to raise awareness about sustainability and promote renewable energy solutions. The Clean Cruiser Project is an excellent example of how individuals can make a positive impact on the environment and inspire others to adopt sustainable lifestyles.


Julian documented the development and build of their first overlanding vehicles, vintage Toyota Land Cruisers to use in their promotional materials and website.  

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Hospice Du Rhone

Project Summary:  International Rhone Vintners Association

Hospice Du Rhone engaged the services of Julian Peck to photo document their marquee event. The objective of the project was to depict the brand and customer experience. 


Hospice du Rhône is a non-profit located on the Central Coast of California that operates as a non-profit to improve the business conditions of the grape growers and wine producers of Rhône variety wines and grapes throughout the world. They serve as an international vintners association, providing promotional and educational opportunities.


Collaborating closely with the Hospice Du Rhone team, Julian Peck captured the essence of the event, including the excitement, energy, and expertise of the wine industry stakeholders in attendance. The photos captured and showcased the unique personality and atmosphere of the event, telling the story of the brand and customer experience. The event photos were leveraged for online promotion, driving ticket sales and attracting new patrons.


The event photography project undertaken by Julian Peck successfully communicated Hospice Du Rhone's brand and customer experience to a broader audience. The high-quality photos expertly captured the event's essence, which helped showcase the organization's distinctive personality and expertise. As a result, the event was a massive success, with increased ticket sales and positive feedback from attendees.

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    • Hotel Cheval

    Project Summary:  Award Winning, Boutique, Luxury Hotel

    Hotel Cheval, a luxury hotel in Paso Robles, California, approached our consultancy for help with its brand marketing imagery strategy. To help emotionally connect with the target consumers of Stables Inn, we used dramatic photography to visually tell the story of the hotel and its unique features. Applying the new photos on the website and marketing materials effectively communicated the hotel's unique personality, significantly increasing website traffic and online bookings.


    Our consultancy helped Hotel Cheval revamp its brand image, attract new customers, and generate additional revenue streams. The new brand photography initiative helped Hotel Cheval stand out in a competitive market and establish itself as a leading luxury hotel in Paso Robles, California. Hotel Cheval was voted Trip Advisors 2021 Travelers Choice, Best of the Best, #1 Small Hotel in the US, and three consecutive Conde Nast Traveler top awards.

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    805 Magazine

    Project Summary:  805 Magazine Graphic Layout, Story & Photography

    Layout and content ideation project for 805 Magazine, showcasing our expertise. We created a visually stunning layout that complemented their brand and enhanced the reader experience. This project demonstrates our ability to deliver exceptional brand building, graphic layout design, editorial photography, and storytelling work. It makes us an ideal partner for magazine companies looking to enhance their publication or evolve their brand.

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    Kindred Oak Farm

    Project Summary:  Luxury, Wine Country, Farmstead Inn & Event Grounds

    Kindred Oak Farm, a luxury farmstead inn in Paso Robles, California, approached our consultancy for help with their activation events, branding, marketing imagery strategy & commercial photography. To help emotionally connect with the target consumers of Kindred Oak Farm, we used dramatic photography to visually tell the story of the inn and its unique features. Applying the new photos on the website, social media, and marketing materials effectively communicated the hotel's unique personality, significantly increasing website traffic and online bookings.


    Our consultancy helped Kindred Oak Farm revamp its brand image, attract new customers, and generate additional revenue streams. The new brand photography initiative helped Kindred Oak Farm stand out in a competitive market and establish itself as a leading luxury inn in California. Kindred Oak Farm was voted Trip Advisors 2022 Travelers Choice.

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    SLO Sessions

    Project Summary:  Addiction Recovery Coaching Service

    SLO Sessions is an addiction recovery coaching and guidance service based in California. They hired Julian Peck to develop the company's brand strategy and identity, focusing on providing a personalized and affordable approach to addiction recovery services. 


    The core messages for prospective guests and members emphasize the company's commitment to promoting holistic wellness and supporting individuals seeking a balanced and fulfilling life. The brand personality reflects the company's commitment to providing a supportive, innovative, compassionate environment for addiction recovery services. SLO Sessions' competitive positioning strategy differentiates the company from its competitors by highlighting its modern, minimal, and affordable approach to addiction recovery services. Its services are easy and accessible, available online and at a central California location, and inclusive to all individuals seeking addiction recovery services. SLO Sessions' strengths include its personalized approach, community support, and focus on holistic wellness. 


    Overall, this case study demonstrates how a well-defined brand identity and strategy can help differentiate a company and attract clients seeking addiction recovery services.ant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Quisque turpis augue, imperdiet sit amet fermentum vitae, ultricies id leo. Curabitur ut feugiat nisi.

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    DAOU Vineyards - Events

    Project Summary:  Luxury Winery, Vineyards & Event Grounds

    Daou Vineyards is a family-owned winery located in Paso Robles, California. Located in the rugged Santa Lucia mountain range, the winery is known for producing high-quality wines from the Adelaida District, which is. Daou Vineyards is committed to sustainability and employs eco-friendly practices in its wine production.


    Working closely with the Daou Vineyards team, Julian Peck captured the excitement, energy, and expertise of the winery's activation events. The photos captured and showcased the unique personality and atmosphere of the events, telling the story of the brand and customer experience. The event photos were used to promote online, drive ticket sales, and attract new patrons.


    The event activation project communicated Daou Vineyards' brand and customer experience to a broader audience. The high-quality photos expertly captured the events' essence, which helped showcase the winery's distinctive personality and wine and food expertise. 

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    Daou Archive

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    Portraits & Headshots

    Project Summary:  Portraits & Headshots

    This is a collection of portraits developed for various clients, including headshots, editorial photography, ethnographic research images, and animals.

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    Andersen Elementary

    Projects Summary:  Pro-Bono Work for Elementary School

    Andersen Elementary School was in need of a brand refresh. They approached Julian to evolve their brand and redesign their identity and collateral, including their website, signs, posters, jerseys, and letterhead.

     

    Recognizing schools are seriously underfunded and in desperate need of brand-building assistance, Julian took on this project as a pro-bono project. Sadly, the school could not find enough funds to bring the work to life.

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    Firestone - Taproom Bar

    Project Summary:  Leading American Craft Brewery. Bar Marketing Project.

    The key challenges of the activation projects were defining and capturing the essence of the Firestone Walker brand and sub-brands through stories and photography. Julian created visually appealing product images that showcase the unique characteristics of each beer, retail, and restaurant item. We developed a consistent and recognizable visual style across all marketing campaigns and product lines, including their Vintage, Barrelworks, Lion & Bear, 805, Taproom, and merchandise, helping Firestone Walker stand out in a highly competitive craft beer market.


    Julian worked closely with Firestone Walker's marketing team to develop a photography style aligned with their brand vision and values. He created a set of guidelines for product photography to ensure that each beer was showcased appropriately while capturing its unique flavor profile and characteristics. Julian worked with Firestone to develop a consistent visual style across all marketing campaigns and sub-brands.


    Julian's brand strategy expertise helped Firestone Walker stand out in the highly competitive craft beer market, creating a unique and recognizable brand identity, resulting in incredible growth and Firestone becoming one of the top few craft beer companies in the US.


    Firestone Walker Brewing Company is a renowned craft beer brewing company based in California, and with the launch of their sub-brands Vintage and Barrelworks, Firestone Walker Brewing Company needed a brand photographer to develop their visual brand personalities, and capture their food and beverage products and marketing campaigns. Julian has been working with Firestone Walker since 2019, and his expertise helped to take their brand to the next level.

    See Work In Action Video Video 2 Back to Index

    Firestone - Taproom Kitchen

    Project Summary:  Leading American Craft Brewery. Restaurant Marketing Project.

    The key challenges of the activation projects were defining and capturing the essence of the Firestone Walker brand and sub-brands through stories and photography. Julian created visually appealing product images that showcase the unique characteristics of each beer, retail, and restaurant item. We developed a consistent and recognizable visual style across all marketing campaigns and product lines, including their Vintage, Barrelworks, Lion & Bear, 805, Taproom, and merchandise, helping Firestone Walker stand out in a highly competitive craft beer market.


    Julian worked closely with Firestone Walker's marketing team to develop a photography style aligned with their brand vision and values. He created a set of guidelines for product photography to ensure that each beer was showcased appropriately while capturing its unique flavor profile and characteristics. Julian worked with Firestone to develop a consistent visual style across all marketing campaigns and sub-brands.


    Julian's brand strategy expertise helped Firestone Walker stand out in the highly competitive craft beer market, creating a unique and recognizable brand identity, resulting in incredible growth and Firestone becoming one of the top few craft beer companies in the US.


    Firestone Walker Brewing Company is a renowned craft beer brewing company based in California, and with the launch of their sub-brands Vintage and Barrelworks, Firestone Walker Brewing Company needed a brand photographer to develop their visual brand personalities, and capture their food and beverage products and marketing campaigns. Julian has been working with Firestone Walker since 2019, and his expertise helped to take their brand to the next level.

    See Work In Action Video Video 2 Back to Index

    Graphic Design - Brand Collateral

    Projects Summary:  Design, Logos, Packaging, Business Cards, Letterhead, Websites...

    This is a collection of various graphic design and brand collateral work, ranging from the food and beverage industry to the tech industry. If more information is desired, many projects have their own case study.

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    Graphic Brand Collateral Archive

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