Food Industry Brand Marketing

Get in touch

Text or Call

(415) 246-4897

Emails

Julian@Peck-Studios.com

JulianPeckStudios@gmail.com

Website Designed & Built by Peck-Studios

Food Industry

Whether you are a food manufacturer, a restaurant, a market, a farmstead, a food service specialist, or something new, we can develop your brand, innovate your products, design your packaging, create mouth-watering photos and videos of your food, and emotionally connect with your ideal consumers.

Branding, marketing, and commercial photography and video can significantly benefit businesses in the food industries by enhancing their visibility, reputation, and profitability. A strong brand identity can set a company apart in a highly competitive industry, helping to attract new customers and retain loyal ones. Effective strategies can help businesses reach their target audience and create awareness of their offerings, increasing sales. Commercial photography and video can showcase a business's ambiance, amenities, product attributes, and services, creating a visually appealing and enticing experience for potential customers.

By investing in branding, marketing, and commercial photography and video, businesses in the food industries can build trust with their customers, increase reservations and engagement, and ultimately improve their bottom line.

Food Gallery Index

We are terrific a creating enticing moods to communicate your specific brand, environment, or experience. We don't shoot our particular style; we make a look just for you that will give your brand, products, and service a competitive advantage and attract your target customers.

Have a product or menu to show off? We've got you covered. We specialize in food styling and commercial food photography & video. We love to shoot on-location and in-studio.

Food Gallery Index

Featured Project

- ROLL OVER INDEX IMAGES TO PAUSE SCROLLING -

Firestone Taproom - Food

Helen's Kitchen

BL Brasserie

Graphic Design Samples

Six Test Kitchen

Case Study: Michelin-Starred California Restaurant

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibulum quis dapibus nisl. Pellentesque faucibus velit at iaculis sodales. Curabitur commodo justo vel turpis tincidunt rutrum.

Donec ac urna Our partnership with Hospice Du Rhône, a wine industry non-profit whose mission is to improve the business conditions of the grape growers and wine producers of Rhône variety wines and grapes worldwide, brought us to Six Test Kitchen, a high-end Michelin-starred restaurant with a mission to continually push the boundaries of culinary thinking.

To capture the essence of this exceptional dining experience and partnership with Hospice Du Rhone, we conducted a comprehensive photography shoot highlighting every restaurant aspect. Working closely with the restaurant staff, we captured stunning images of the elegant interior, professional service, and exquisite dishes the talented chef and sommelier created. Our photographs also captured candid moments of the dedicated employees in action, providing an intimate glimpse into the effort and hard work of delivering an unforgettable dining experience. The resulting photographs showcased the restaurant's unique aesthetic and culinary offerings. They conveyed the essence of what makes Six Test Kitchen an extraordinary destination.a ipsum fermentum hendrerit. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Quisque turpis augue, imperdiet sit amet fermentum vitae, ultricies id leo. Curabitur ut feugiat nisi.

Back to Index

Dresses
Button
Shoes
Button
Jackets
Button
Bags
Button

Six Test Kitchen Archive

Vintage Kitchen

Project Summary: Vintage Food Photography

Back to Index

Dresses
Button
Shoes
Button
Jackets
Button
Bags
Button

Vintage Kitchen Archive

Sunrise Packaging

Project Summary: Food Packaging Manufacturer

Sunrise Packaging is a prolific food packaging company based in California, and for the launch of their new on-line presence, Sunrise hired Julian to develop a new brand feel and personality and translate that to imagery for their refresh.

The key challenges were defining and capturing the essence of Sunrise through photography. They were creating visually appealing product images that showcase the unique characteristics of the company, employees and products.

Julian worked closely with Sunrisem to develop a photography style aligned with their brand vision and values. He created a set of guidelines for product photography to ensure that each image was showcased appropriately while capturing the unique characteristics.

Back to Index

Dresses
Button
Shoes
Button
Jackets
Button
Bags
Button

Sunrise Packaging Archive

FEATURED PROJECT

B'stro / Artisan Bistro

Project Summary: Retail & Food Service, Natural Foods Manufacturer

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibulum quis dapibus nisl. Pellentesque faucibus velit at iaculis sodales. Curabitur commodo justo vel turpis tincidunt rutrum.

Donec ac urna a ipsum fermentum hendrerit. Pellentesque habitant morbi tristique senectus et netus et As Co-founder, Executive Creative Director and Chief Brand Officer Julian lead brand marketing, packaging and product development. The key challenges were to define the brand's identity and understand its consumer tribes, redesign touchpoints, and identify new product opportunities. We branded the company as a share-worthy brand targeted toward "Chief Wellness Officers." The brand's reach was expanded through evolved packaging, refreshed messages, and new product lines.

The last product launch included 14 unique categories, 100+ products, 17 product lines, co-packing partnerships, and were sold in over 15,000 retailers.

Artisan Bistro Foods, Inc. achieved impressive results following the expansion of the brand refresh and product line. The company experienced a 35% increase in revenue and a 25% increase in market share. The brand received several accolades, including recognition as a top frozen food brand by various industry publications. In addition, the company successfully expanded its retail markets, including securing distribution in major grocery chains and online retailers.

The key challenges we successfully addressed included:

Conduct in-depth research and analysis to understand the target consumer and market landscape better.

Developing a clear and compelling brand message.

Updating outdated collateral.

Expanding the product line to meet consumer demands.

Overall, the brand refresh and product line expansion led to significant growth for Artisan Bistro Foods, Inc. and positioned the company as a leading player in the frozen food market. fames ac turpis egestas. Quisque turpis augue, imperdiet sit amet fermentum vitae, ultricies id leo. Curabitur ut feugiat nisi.

Go Deep In The Weeds Back to Index

Dresses
Button
Shoes
Button
Jackets
Button
Bags
Button

B'stro Archive

Firestone Walker - Taproom

Project Summary: Craft Brewery Resturant and Bar

Firestone Walker Brewing Company is a renowned craft beer brewing company based in California, and with the launch of their sub-brands Vintage and Barrelworks, Firestone Walker Brewing Company needed a brand photographer to develop their visual brand personalities, and capture their food and beverage products and marketing campaigns. Julian has been working with Firestone Walker since 2019, and his expertise helped to take their brand to the next level.

The key challenges were defining and capturing the essence of the Firestone Walker brand and sub-brands through photography. Julian created visually appealing product images that showcase the unique characteristics of each beer, retail, and restaurant item. We developed a consistent and recognizable visual style across all marketing campaigns and product lines, including their Vintage, Barrelworks, Lion & Bear, 805, Taproom, and merchandise, helping Firestone Walker stand out in a highly competitive craft beer market.

Julian worked closely with Firestone Walker's marketing team to develop a photography style aligned with their brand vision and values. He created a set of guidelines for product photography to ensure that each beer was showcased appropriately while capturing its unique flavor profile and characteristics. Julian worked with Firestone to develop a consistent visual style across all marketing campaigns and sub-brands.

Julian's brand strategy expertise helped Firestone Walker stand out in the highly competitive craft beer market, creating a unique and recognizable brand identity, resulting in incredible growth and Firestone becoming one of the top few craft beer companies in the US.

Video Video 2 Back to Index

Dresses
Button
Shoes
Button
Jackets
Button
Bags
Button

Taproom Archive

Helen's Kitchen

Project Summary: Retail & Food Service Natural Foods Manufacturer

Helen's Kitchen brought Julian on board to revamp Helen's Kitchen. Artisan Bistro Foods, Inc. acquired this healthy, vegetarian, frozen foods brand in 2009. The goal was to realign the brand with evolving market and consumer preferences and to stay competitive in a crowded space.

Julian was responsible for brand strategy, product development, design, marketing, and cross-silo collaboration. Key challenges included overcoming the stigma of vegetarian and tofu products and connecting with a new mainstream market.

The team defined the brand's personality, social cachet, and emotional and functional benefits to attract Chief Wellness Officers looking for healthy, sustainable, and delicious frozen meals. They also identified and connected with HK's consumer tribes and brand fans and designed new strategies to take advantage of developing trends such as sustainable, local, and minimally processed foods.

The brand received accolades from popular media outlets such as ABC's Good Morning America, Fox Business, and Wall Street Journal. The consultancy successfully led the brand evolution and messaging refresh, ensuring that Helen's Kitchen remained relevant and competitive.

Go Deep In The Weeds Back to Index

Dresses
Button
Shoes
Button
Jackets
Button
Bags
Button

Helen's Kitchen Archive

BL Brasserie

Project Summary: Michelin Reviewed, Traditional, French Restaurant

Our partnership with Hospice Du Rhone, a wine industry non-profit whose mission is to improve the business conditions of the grape growers and wine producers of Rhône variety wines and grapes worldwide, brought us to Bl Brasserie, a high-end Michelin-reviewed restaurant.

Back to Index